Getting Help From A Web Design Company

Are you planning on expanding your business online or perhaps starting an online marketing campaign so that you can grow your company at a much faster rate? Then, you need to make sure that you properly set up your internet marketing campaign so that you can get the results that you’re aiming for.

Marketing your business online isn’t just plainly about setting a website. It also involves making sure that all of the pages on your website not only look good but are also user-friendly. This is the main reason why web design is really important. If you have no idea how to go about this task yourself, you don’t have to fret because you can always get help from a web design company that you wont have to go through the trouble of that task yourself.

By getting professional help from a web designer, you can make sure that all of your pages look good; they load up fairly quickly; and they’re really easy to navigate so that visitors won’t find it hard to get the information they’re looking for. Through this, you can prevent your visitors from clicking the back button and going to a different website. Keep in mind that a fast and great-looking website is what’s going to help you convert visitors into actual customers.

Benefits of Graphic Design in Web Development Process

Website development and graphic design go hand in hand

Creating a clean website without using graphic design is unprofessional. How do you maintain your website visitors to browse for long without bouncing back? How do you steer the web visitors to take action? It is by a having a website with excellent graphic designs that communicate more to your visitors.

Graphic design is an integral part of website development. A site with poor or no graphic designs means dead business. Your site should be attractive and ready to deliver.

Graphic design is art with a purpose, created using a systematic plan to solve a problem or achieve a certain objective with the use of images, symbols, and words. It is visual communication. A good piece of graphics can get you noticed and remembered for ages, such as a logo. The project manager at has explained to our web dev team, several times, that in order for a successful website devlopment firm to achieve new heights, a front end developer must be hired within the firm. This will assure that all design is being implemented according to industry standards.

That is why Graphic design is a must during web development process because it has many benefits to your business;

  1. Branding

A great attractive well-designed website makes visitors want to browse more. Graphic design will help in brand recognition by creating a consistent brand experience across all platforms. Branding brings about interests to web visitors that generate them into new clients. A well-designed graphics helps you to stand out as an organization that places marketing, value, and operations towards customers.

  1. Communication

Graphic design is an essential visual communication tool in your website. Without a clear statement, your website will lack personality. Images are what will capture the visitor at first; the clarity and attractive images will glue the visitor in your page before reading the content. Graphic design communicates to your existing and future clients. A website with visual appeal communicates more about your brand and value to your target audience.

  1. Marketing

A great graphic design based on market research attracts more visitors, therefore making your website well positioned on search engines when visitors use keywords that prospective clients use to find services like yours. Use interesting designs easy for your customers to remember and has a touch to the clients.

  1. Grabs Attention

Graphic design is a visual marketer; human eye gets attracted to things that move their visual cues.  People have become very savvy and demand a high quality visual. They expect you to have a high end website, which will reflect the quality of your company. The more attractive the design is, the higher the number of traffic you experience leading to sales. People highly prefer beautiful graphics; make sure your product grabs the eye of your customer by using captivating pop displays. The captivating pop displays help your products to stand out against competitive products.

  1. Increased Sales

Alongside SEO content and strategy, professionally done graphic designs can help you land on the top of search engines results page. More people will come across your graphics that leads them to your website, converting into sales. If you notice an increase in sales, there are higher chances that you are outshining your competitors and toppling in popularity, which is a great move in business.

Graphic design, like any other website components, are meant to compel visitors to take the next step. A clear well-designed call-to-action guides users closer or to take action. Poorly designed graphics such as logos, brochures, and website have an extreme damage on the product and business.

How to create a website and start making money

Creating a website today is not as big of a deal as it used to be 10 years ago. There are several platforms and pre made themes to choose from. WordPress is the most common CMS available in the market today. With the click of a button you can install a theme and post your content. It is a viable solution for anyone that isn’t a techie but at the same time it is customized and utilized by many advanced web masters.

Investment for website designing, developing and hosting goes ashtray if no visitor is there. ROI can be realized only when you start to convert your visitors into customers. However, the first step is nothing but to increase traffic. Targeted traffic leads to conversions, which are the ultimate goal of every web master.

The biggest underlying pre-requisite of driving traffic is hosting a website effectively. Besides, people love to visit quality websites and they generally come back to the website only if it offers a quality solution.

Organic SEO Techniques

Everyone and their dog is trying to rank their website today. Your success is embedded in how good you are relative to your competitors. SEO rankings go a long way in establishing your website. The most common techniques are mentioned below:

    • Post only relevant content to your website. Don’t forget to incorporate relevant Meta keywords and tags. Be sure, your tags and keywords are highly visited. Google insight can be a great help in this regard.
    • Stop changing your URL frequently. Even redirecting from your old URL to a new one can harm your traffic. Though, it’s not always possible. However, it’s always better to avoid change of URL as and when it feasible.

  • Keep a distance from old, duplicate content. Try ignoring your old concepts of content. Post only fresh, new and authoritative content which offers better users’ experience.
  • Bin all flash and animated intro on web page. Practically speaking, it irks visitors and search engine bots never read them. Thus, it has no use.
  • Select your Meta keywords wisely and incorporate them in the body of your web page content.
  • Push yourself to get some reputed links to your website. Traffic flocks in via these links.
  • Include a site map for the convenience of the search engine crawling.
  • Be specific about the write up. Try including all the keywords be more specific. For example, instead of “baby sitter”, try to write “baby sitter Texas”. It meets the requirement of the users and drives relevant traffic.
  • Add page descriptions. It’s vital both for readers and search engines too. It informs them what exactly they are going to read.
  • Stay up to date with best SEO practices and algorithm changes. Revenue generation becomes much easier when you know how SERPs bots, crawl and rank websites.


Other than these free or organic SEO techniques, there are many paid ways to increase traffic. However, most of them are expensive and impact your campaign only when you promote or advertise. These techniques are the basics and bring in permanent results. Moreover, all paid ads and promotions become fruitful only when these things are executed properly. You can’t spell a word, without knowing alphabets. The relation between organic and paid marketing is nearly the same.

You can also use social media to promote your website. You can run targeted ads or engage your users through relevant groups and pages. The key is to provide a solution to their problems. Always think of yourself as a problem solver before anything else. If you provide useful content and solve people’s problems, then money will naturally follow.


About the author:

Kristel is the content manager at Keen Website Design in Malta. Her passion lies in creating awesome content that is evergreen and loved by all demographic. If she is not working, Kristel loves to take short holidays with her family